Swiggy,BigBasket to Enter Milk Supply Business

Latest startup news in India

Food-delivery platform Swiggy and online grocer BigBasket have planned to take their next big step in business: milk-delivery startups that can enrich their frequency of orders and make customers stick.

With affluent funds in its pocket, Swiggy is planning to acquire subscription-based milk-delivery startup Supr Daily. According to sources, the company is in initial talks with Supr Daily representatives.

Alibaba-backed BigBasket has held acquisition talks with Pune-based RainCan, Gurgaon-based Milk Basket and Bengaluru-based Daily Ninja, said other people aware of the discussions. None of these talks are near finalization.

The milk-delivery startups can help Swiggy and BigBasket significantly increase the frequency of orders to 15-20 times. This is why both platforms are trying acquire startups that handle milk delivery.

Indian households buy milk almost daily, each spending more than ₹ 1,000 a month on average. And since margins earned on milk are low, online milk-delivery startups are adding other grocery products to their platforms. So partnering with companies like Swiggy and BigBasket would be an effective strategy for them too.

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