Swiggy Launches ‘Swiggy Stores’ for Hyperlocal Delivery

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Extending its services beyond food delivery, Bengaluru-based online food delivery startup has announced the launch of its new service ‘Swiggy STORES’, which allows a user to order anything from any store across a city. As a first step, Swiggy launched the service across Gurugram and the company would expand the service to other cities soon.

This move from Swiggy can be seen as a direct competition to Google-backed Dunzo, which is currently present in over 5 cities with an average of 30,000 transactions a day.

Announcing the launch through a blog post, CEO Sriharsha Majety said that the idea came out of a realization that the foodtech major could bring the convenience of food delivery to a lot of other local ecommerce needs.

“Just like how we democratized seamless delivery across over half a lakh restaurants in the country, we can democratize convenience across millions of other merchants/ businesses in our cities,” he said.

The Swiggy Stores service will be embedded into the Swiggy app itself. To use it, one will have to click on the Swiggy stores band on the app, select their category and pick out what they need. The company says that users will just have to type out the list of items they need and Swiggy will bring that to you. “Swiggy Stores will also connect users to popular stores and list bestsellers for them to discover and be seamlessly delivered by Swiggy,” Sriharsha said.

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