Online food ordering and delivery platform Swiggy has launched its membership programme Swiggy SUPER, which gives users unlimited free deliveries across all restaurants, irrespective of the distance or time of day. The move came soon after the company entered the Unicorn Club $210 million in fresh funding.
The membership ensures a hassle-free experience for customers, which makes ordering food online more affordable and accessible by offering benefits such as no surge fee and quicker resolution of issues. There will be separate team to take care of the SUPER members.
“With a very large restaurant partner network and an industry best delivery time, Swiggy has become an integral part of the food ordering experiences of Indian consumers. SUPER is the result of understanding some of their biggest pain points when it comes to food delivery and making it more convenient, affordable and simple,” said Anuj Rathi, VP of product at Swiggy.
With this strategic move, Swiggy is placing its emphasis on better customer experience, which is crucial a dynamic market like India.