Spotify, the world’s biggest music streaming service, has got more than one million users in India across its free and premium services since it debuted in the country less than a week ago.
Spotify allows users to listen to the music for free but that comes at the cost of seeing ads which at the moment are spreading brand awareness or urge you to shift to the paid service. It is unclear at the moment how much of the million club resides in the freemium segment.
Launched last Wednesday, Spotify charges ₹ 119 for its premium service and its fremium service comes with ads and without the option of downloading music.
“India has an incredibly rich music culture and to best serve this market, we’re launching a custom-built experience. Not only will Spotify bring Indian artists to the world, we’ll also bring the world’s music to fans across India. Spotify’s music family just got a whole lot bigger,” said Daniel Ek, Spotify founder and CEO said at the time of the launch.
The rave response to Spotify is likely to result in a fierce competition in the music streaming service segment.
