Nokia has partnered with e-commerce major Flipkart for launching smart TVs in the Indian market, marking the smartphone maker’s foray into the consumer durables space. Flipkart has entered into a strategic relationship with Nokia that grants it the use of the Nokia brand for smart TVs in India – a global first for the brand in the TV category, a statement said on November 6.
“Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate the manufacturing and distribution of the Nokia branded smart TVs, while managing the end-to-end go-to-market strategy,” it added.
The companies, however, didn’t give any information about product specifications, pricing and launch date.
A number of phone companies have now added smart TVs to their product portfolio. These include players such as Samsung, Micromax, Intex, Xiaomi, Motorola and OnePlus.