Trying to penetrate deeper into the Indian market, Netflix is now planning to launch another feature for its India-based users. The company is reportedly testing out free, but limited subscription model.
The feature will allow users to watch select episodes for a limited period on desktop and Android devices for free. Netflix will be making the first episode of the newly launched series Bard of Blood available for free viewing.
The show is one of the 22 original movies and 11 series Netflix had planned to roll out over the year and further. The global players has partnered up with Indian filmmakers and writers to generate special content for the Indian audience cutting across various genres and language.
With this move, the OTT platforms plan to enhance its viewership and attract users to the paid subscriptions. This is additional to Netflix’s 30-day free trial period.
The video streaming platform had also launched a special mobile-only plan for India audience that will allow users to stream videos on their mobiles devices or tablets at ₹199 per month.
The discussions on launching cheaper plans for India began after an earnings call in July, chief product officer Greg Peters said, “We’ll experiment with other pricing models, not only for India but around the world that will allow us to broaden access by providing a pricing tier that sits below our current lowest tier.”