Flipkart-owned fashion e-tailer Myntra has announced the launch of an ethnic wear brand ‘House of Pataudi’ in association with Saif Ali Khan, Bollywood actor and son of former Indian cricketer Mansoor Ali Khan – The Nawab of Pataudi.
‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan. With the new brand Myntra looks to change the perception of ethnic dressing in the country. House of Pataudi will have an exclusive range of party wear and everyday wear.
“House of Pataudi for me is an extension of my family legacy. The teams at Myntra and Exceed have put in a lot of research and effort and I believe we have all the right ingredients to build upon,” said Saif Ali Khan.
It is a lifestyle brand for men and women, conceptualised in the form of:
- Rozana, everyday wear with a contemporary ethnic touch
- Jashn, festive finery with a regal charm
- Riwayat, bespoke splendour for the classic Indian wedding
- Special Edition, comprising collections inspired by the Pataudi trousseau
Products from House of Pataudi will be available exclusively on Myntra and Jabong from October 25 across a price range of ₹1500 – ₹15000 for men and ₹2000 – ₹20000 for women.