Flipkart-owned fashion e-tailer Myntra has launched its in-house plus size apparel brand named Sztori to popularise its ‘fashion for all’ idea.
Sztori derives its name from the idea of developing a brand which is aiming to celebrate a person’s journey and spirit that has helped him or her go above shape and size.
Under this label, Myntra will be selling designer wears which has been especially designed to suit a larger range of body shapes and sizes enabling customers to find perfect fit and multiple style clothing options at affordable rates.
There will be an exclusive range of products for men and women including tees, denims, tops, dresses and more in Large (L) to 4 times large (XXXXL) sizes with their prices ranging from $10.8 to $27.17 (₹ 799 and ₹ 1,999).
“Plus size clothing is in great demand and it was time we offered something substantial in the category, opening up more avenues and possibilities for our customers”, said Manohar Kamath, CXO and Head, Myntra Fashion Brands.