Myntra Acquires Pretr

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Flipkart’s subsidiary fashion arm, Myntra has acquired Mumbai-based end-to-end omnichannel retail platform, Pretr. With this move, Myntra plans to strengthen its omnichannel presence in the market.

Pretr, which was founded in in 2016 by Bhavik Jhaveri and Ankur Joshi, offers integration of brands’ online and offline segments.

Its omnichannel suite, deployed by retailers in India and the Middle East, provides retailers with solutions for Endless Aisle, order management, clienteling, store analytics, and more.

The omnichannel combines the inherent strengths of offline and online retail to provide a seamless experience for customers as well as merchants.

The acquisition will help Myntra forge into omnichannel partnerships with brands on its platform and provide a comprehensive solution to retailers to enhance their own omnichannel journey.

“Through the partnership with Pretr, we are looking to be leaders in this by partnering with 50 strategic brands in the next one year across all their stores and enabling all the Myntra private brand offline stores to deliver the most unique and differentiated experience in the industry to customers,” said Ananya Tripathi, Head Category Business and Chief Strategy Officer, Myntra.

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