Entrepreneur: Jishu Dutta
Business Name: Blue Mart
Welcome to Entrepreneurs of India #startupstories episode 148
Jishu Dutta, a student of class 12, founded Blue Mart, his eCommerce store when the COVID pandemic brought the entire nation and its businesses to a standstill. But necessity is the mother of all invention. Jishu found a problem in the market when the pandemic kicked in. The products people ordered from various e-tailers took a lot of time for delivery. He identified an opportunity there and launched Blue Mart that offered a host of products for its customers and with faster deliveries.
We catch up with the youngster for a casual chat on his business and the challenges he faced while setting up his brainchild – Blue Mart.
1) How did you get the idea for this business?
I was looking for a problem-solving product. (PSP). I found a problem in my city. I got to know that some of the product from other e-commerce stores took a lot of time for delivery and some of the products were not available in my city, West Bengal.
So, I planned to launch my own eCommerce store that would give delivery of the product within 3 to 5 days. That’s how I started BLUEMART.
2) Why is “now” a good time for this idea to exist?
YES, because in the pandemic situation people can’t go out of there house and as an indian shopping is necessary as fast as possible. In any situation people love shopping so it’s easy to shop online.
3) What was the reaction from your family when you first decided to become an entrepreneur?
My parents and friends have supported me a lot and my parents told me that if you want to start it you can. I launched BLUEMART with my own money since I wanted to be a self-made entrepreneur.
4) What was your biggest mistake in business and what did you learn from it?
Not taking any risk was my first mistake. Later, I realized the profit I can earn through the product stock and started working on it.
5) What is your biggest obstacle in the next 12 months and how will you overcome it?
Competition with other e-commerce stores as I don’t like competition. I believe in self development a lot. I am gonna work on my own self development in future.
6) What habits contribute to your success?
Morning meditation and positive attitude.
7) If you had the opportunity to start this business again what would you do differently?
I would have created a positive, hard working and smart team.
8) What is your favourite inspirational quote?
“ A man with a positive attitude is unstoppable”.
9) Where do you find inspiration?
but i love listening to “MR SONU SHARMA SIR” he is my inspiration.
10) Which is your favourite book?
“THINK AND GROW RICH” by Napoleon Hill.
11) What advice would you give to someone starting out?
Learn about what you are starting from successful people & follow
It takes great courage to launch a business during a period of crisis. Jishu Dutta was driven by his entrepreneurial spirit and he was not just trying to sell products. Instead, he addressed the problem of delayed deliveries through Blue Mart. Now he’s all set to scale his business to the next level while switching between the roles of a student and entrepreneur. We wish him all the best!