Facebook-owned photo sharing platform Instagram is planning to launch its shopping feature in India by 2019. The new feature will allow users to make shopping directly from the app.
Initially users will be redirected to the merchant’s website for completing the transaction when they click on the buy option next to the product image. Once the company figures out the related payment aspects, it will allow users to make transactions directly on Instagram.
Instagram had begun testing the shopping feature in the US in 2016 and later expanded it to other markets including Canada, the United Kingdom, Australia, France, Germany, and Spain.
At present in India, Instagram only allows merchants to advertise their products on the platform in form of photo ads, stories ads, carousel ads, and collection ads. The new feature is expected to increase the number of sellers on Instagram.