How Startups Roll up their Sleeves to Help Kerala Flood Victims

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When floods hit Kerala, claiming over 200 lives and affecting thousands, all major startups  joined hands to help the victims. Tech giant Google was the first among others who helped victims, rescuers and volunteers. It introduced a new function to locate relief camps across Kerala. It has also launched a Person Finder tool that helped people upload information about their location and needs to add to a searchable database.

Social networking giant Facebook launched a safety marker during the floods and helped many to communicate their condition. Many stranded people were communicating through Facebook, requesting help. It helped the rescuers reach out to them easily.

The unprecedented calamity caused a massive scarcity of essential goods including food and water. Major e-tailers including Flipkart and Amazon stepped in to help the victims by partnering with NGOs to deliver the essential commodities in flood-hit areas.

On the fund-raising part, major payment platforms such as Paytm and Google Tez  introduced an option for users to directly transfer money to the Kerala Chief Minister’s Distress Relief Fund.  Paytm said donations from its platform had crossed ₹10 crore ($1.4 million).

Food order and delivering platform Zomato partnered with an NGO to to let users donate set meals for people at the relief camps. These startups actually showed how technology can be used during a crisis.

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