Government to Launch Dedicated Ecommerce Platform to Promote Rural Products

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Bringing together the Make in India and Skill India flagship programmes together, the government wants to empower rural artisans by providing them with ecommerce platforms to sell their products to the global audience. The step has been taken to develop skills and entrepreneurial training across the rural domain.

B2C model can prove to be beneficial for small and medium businesses in the rural sector, by enabling them to utilise the ecommerce supply and distribution chain and cater to a much wider consumer base, both domestically and internationally.

The agricultural growth ministry has drawn up a list of 200 products and items that can be sold across ecommerce platforms, including the government e-marketplace (GeM). The government has partnered with Tata Trusts to provide skilling and entrepreneurial training to artisans.

The programme to promote rural artisans is part of the government’s so-called 100-day plan in the second term. The rural products can range from stationery to gift items and rural artisans would be legally qualified to sell such goods online.

The government is also looking at providing technical assistance in terms of designing and packaging so that such local goods appeal to a global audience. The plans include bringing professional photographers and content writers on board to help promote the merchandise in a more attractive manner.

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