Episode 2 – Jijo Sunny

jijo sunny

Entrepreneur Name : Jijo Sunny

Business Name: Minimalister.com

Today we interview Jijo Sunny, @jijo_sunny founder of Minimalister.com. Minimalister is a network of Blogs, Youtube Channels and Mobile Apps that deliver content to more than 8 million viewers monthly. Amazing, check them out at Minimalister.com

So Jijo, welcome to #eoindia and lets jump straight in…

1) How did you get your idea for this business?

This startup was a pivot from my previous startups which couldn’t make it.
Like they say, good ideas are just a multiplier of execution. Ideas are everywhere. People who can execute? Very few. There lies the advantage for competent entrepreneurs.

2) What was stopping you from becoming an entrepreneur?

Proper financial education. It should be taught to kids that acquiring wealth is very important. That it can make their life and the lives of people around them so much better.

3) What was the reaction from your family when you first decided to start your business?

I started quite early. Eighth standard when I first made money as a content writer online (needless to say, my writing was very poor. It still is.) Mom was very supportive. Everybody else became supportive as soon as the paychecks came.

4) What was your biggest failure in business and what did you learn from it?

Started a contextual ad network to compete with Google Adsense when I was 15 (I’m smiling as I finish this sentence). Served up to 6 million ad impressions, but had to quit after a few months as I failed to maintain an equilibrium b/w advertisers and publishers.

In retrospect, I’m very proud about it. That I was foolish enough to believe that I can take Google. I still try to stay foolish when I’m double-minded about going for things I believe in.

5) When did you realise that your business was going to be successful?

Only after it became successful, I suppose. There is a lot of uncertainty around running a business. The person who is running the show cannot afford to be delusional.

6) What habits contribute to your success?

Working not more than 3 hours a day on a single project. If you’re working more than that on something, you are an employee of your own company. Delegate if you can afford to; so that you can focus on the bigger problems.
Don’t confuse between working more hours and getting more done.

7) If you had to start your business again what would you do differently?

I would have: 1) Started early. 2) Have more successful mentors/friends as my critics. 3) Read more books.

8) What is your favourite inspirational quote?

“The world doesn’t reward mediocrity.” – Robert Herjavec.

9) Where do you find inspiration?

I try to surround myself with people who I look up to. I agree with Jim Rohn that “You are the average of the five people you spend the most time with.”

10) What is your favourite book?

Outliers by Malcolm Gladwell and Elon Musk by Ashlee Vance tops my list of ‘essential reading for entrepreneurs’.

11) What advice would you give to someone starting out?

Great businesses are always about solving a problem. It doesn’t necessarily have to be a problem that effects millions. But a problem that is painful enough that if you offer them a solution, they should have no reason to refuse it.
For an entrepreneur, the value we create determines the wealth we acquire.

Thats it. A massive thank you to Jijo for taking the time to answer those questions.


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