Entrepreneur: Maithillee Zaveri
Welcome to Entrepreneurs of India #startupstories episode 132
Maithillee’s love for art started from her school days. She loved playing with colours and making a few profound strokes to create beautiful artworks. As an artist, her journey was not a cakewalk. Maithillee knew she was choosing an uncertain and insecure path. But she embraced those challenges and came out of flying colours.
Now she has an art studio and is an acclaimed entrepreneur- artist. What does it take to be an artist in the digital era, where artists are found everywhere? Let’s find out as Maithillee tells her story.
1) How did you become an artist?
I always used to doodle on any paper I would get in front of me till I made an object in front of me is when i realized, that art is for me. Gradually in class 6 I was asked what would I want to become when I grow up? I was confident since then that I wanted to become a renowned artist one day where I make my own works through my own creativity and sell them through art galleries or through my private collections.
2) Why is “now” a good time for artists?
Though I have been exhibiting and selling my works since 2007, I feel that technology products like computer, gadgets and apps have become a hurdle for traditional artists who hand-paint to create their works. There has been a massive dip in the orders they receive and I don’t want it to happen any further.
It’s important to respect artist and their artworks. After all the effort they put in for you to decorate and color your walls is immese. Computers and apps can’t do it. So for good artists it’s still a good time.
3) What was the reaction from your family when you first decided to become an entrepreneur-artist?
My family never thought that I would become an entrepreneur-artist with my own art studio. They thought art didn’t have a future, but I did not step back or think about changing my career. I sticked to it and as they (my family) started seeing my skills, efforts, newspaper publications, and my interviews they started being very supportive.
4) What was your biggest mistake and what did you learn from it?
At the beginning I had issues working with clients on a commission basis. Another mistake I did was wasting time exhibiting my works through art curators who take half of your hard work rewards, commission, if a work is sold. I learnt that it’s always better to directly approach an established art gallery and get yourself represented through them or, work yourself individually which takes a lot of efforts.
5) What’s your biggest obstacle in the next 12 months and how will you overcome it?
Now, my biggest obstacle is finishing commissioned art works, preparing myself for my next art exhibitions lined up one after the other. I plan to work harder to finish my commission works on time and work towards my upcoming art exhibitions and getting them featured.
6) What habits contribute to your success?
Art is something that requires patience. I believe patience is the key to success. Art is not something which sells easily. My contribution towards a successful career in art is the efforts, amount of time spent on each artwork, pre planning, and sketching before making the final work. Moreover, it’s important to attend art events happening in your city and build your contacts to be seen.
7) If you had the opportunity to start this business again what would you do differently?
I would have started building my contacts through hosting various art workshops in my city which would have helped me to do better exhibitions by myself.
8) What is your favourite inspirational quote?
Every child is an artist. The problem is how to remain an artist once we grow up. – Pablo Picasso
9) Where do you find inspiration?
I find inspiration in daily objects and nature. The more I visualize photographs or live spots it makes me feel at peace. The sound of waterfalls which persuades me to create something. Also, I am fascinated by the unique Rajasthani architectural designs, especially kind of which we can see in their forts and palaces.
10) What is your favourite book?
The Art of creative thinking – Rod Judkins
11) What advice would you give to someone starting out?
It’s very important to be patient in an art career. It may take days, weeks, months or even years to get noticed but don’t lose hope because hard work always pays off! Many people who don’t understand art may discourage or demotivate you but it’s important to stay head strong and move ahead with your artistic career.
It’s easy to judge, compare, criticize and analyse any artist and their respective works but it’s important to understand the artwork before you judge, criticize, compare and analyse the artist. The key to becoming a successful artist is patience.
Don’t think about finishing your artwork just because another artist friend finished his/her work in a day or few weeks! Spend at least a month on each work for best results. It’s crucial to compete with yourself from where and when you began your journey till now to assess your growth as an artist. Always stay focused. It’s important to create your own style even if you are using references always think about how would you change that image to make it look more outstanding.
Every artist and their artworks are different so don’t compare, analyse, judge and criticize them without knowing the story behind their art. copying art is easy but creating your own unique style takes a lot of time, planning and concentration. so don’t copy but create your own and usher a change.
Maithillee’s family never thought she would pursue arts, but she proved them wrong by working hard and coming a long way. She kept her passion and enthusiasm intact to realize her dreams. She gave it all to do what she loved, and her hard work paid off. So, don’t let others turn down your passion. Give it your hundred percent and nurture it. The victory will definitely be yours. A big thanks to Maithillee for sharing her story.
Click here to follow Maithillee on Instagram.
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