Entrepreneur: Karan Karamchandani
Business Name: Scalez Media
Welcome to Entrepreneurs of India #startupstories episode 122
The internet has opened an avalanche of opportunities to those who aspire to learn new things, irrespective of their age or any other factors. Karan Karamchandanidipped his feet into the vibrant world of digital marketing when he was fifteen, driven by his passion to build a company.
Today, he’s at the helm of Scalez Media, a digital marketing agency based in Mumbai, that caters to scores of clients across the globe. Karan finely balances his academic and entrepreneurial life. When his peers spend time reading popular fiction or binge watching TV series, Karan handles his clients and brainstorms strategies to deliver the best results.
He’s also quite popular on Instagram where he gives tips to aspiring entrepreneurs on drop-shipping, marketing and so on. How did he start? What are the challenges in his domain today? Let’s find out!
1) How did you get the idea for this business?
I believe in the concept of modeling the successful, I’ve been learning from and researching on the leaders in the industry since a long time now, whether that being Grant Cardone or Tai Lopez or even Iman Gadzhi. So, I’ve been going through their coaching programs and learning exactly what they do, how they do it and just model that.
It’s way easier to just model them since they’ve already tested multiple strategies and they know what works in the market, so I’m way more efficient and my time and money aren’t wasted on testing multiple strategies to find out which one works.
So the common business between all my mentors have been a digital marketing agency, so without a doubt, I had to start one myself. And I knew the results for my clients would’ve been huge since I would be using the techniques used daily by the best in the industry.
2) Why is “now” a good time for this idea to exist?
It couldn’t be a better time to start marketing on digital platforms, it’s cheap and if done correctly, the results can be exponential towards a business’s growth. More than 3 billion people are on social media worldwide, and it’s so easy to reach them all together and promote your message compared to other advertising methods.
Recent statistics show that content marketing combined along with influencers give businesses a 71% or higher increase in sales conversions compared to regular advertising. This means that businesses are leaving a lot of money on the table if they aren’t making use of ‘effective’ digital marketing.
3) What was the reaction from your family when you first decided to become an entrepreneur?
Most parents believe in the education system and want their children to first complete studies and get good grades before doing anything else. My parents couldn’t have been more supportive of my decision, even though they knew it would affect my studies, they motivated me and even helped me start it off. Whatever I have achieved till today and even, later on, I owe it all to my parents, because without their support, I wouldn’t have been able to do much at all.
4) What was your biggest mistake in business and what did you learn from it?
While starting out, I believed I could handle all the work on my own, and that was the biggest mistake I have ever made relating to business. Last year, when I started Scalez Media, I was burning out from the calls, meetings, presentations, content, marketing and much more.
I was a one-man team and it wasn’t working out at all. I used to bunk school and classes, even going out with friends to sit at home and complete some tasks for Scalez. This was getting to me, and after a few weeks, my focus and productivity were completely shattered.
No matter how many hours I used to put in, I always used to get nothing productive out of it. Then I started building my team, and step-by-step everything was coming into place.
Now Scalez Media has a team of professional video editors, photographers, graphic designers, copywriters, web designers and obviously the best marketers.
5) What is your biggest obstacle in the next 12 months and how will you overcome it?
Currently, I don’t believe in Scalez Media having over 50-100 clients like the other digital marketing agencies. I want to have 5-10 clients who I’m passionate about working with and where I feel like I can achieve great results for them.
I believe more in quality rather than quantity. I would say my biggest obstacle right now would be to find the needle in a haystack, to be able to find the quality clients that I’m passionate of working with from the deep pool of business prospects I can work with.
Over the next 12 months, I’m focusing a bit more on my personal brand by posting good content on my Instagram (@karankaramchandani) and doing multiple speaking events, and by doing this I often find prospects approaching me for services that Scalez Media offers, and most times, these type of clients that approach us, are the clients that we love to work with, compared to when we approach businesses using outreach methods like cold calling and cold emailing, etc.
6) What habits contribute to your success?
Habits are another thing that I have modeled from the successful. I believe in giving a quick shoutout to Craig Ballantyne, Sam Ovens and Iman Gadzhi for the habits that they have instilled in me.
To start off the day, I wake up by 8 am everyday and listen to some upbeat music. Instead of starting off the day by scrolling through social media, upbeat music right after waking up seems to energize me for the rest of the day.
I always keep a podcast running behind the activities I’m doing, because nowadays it’s how much knowledge you can learn and apply, so time-wastage isn’t my thing. I also make it a habit to read a minimum of 10 pages a day, not of school textbooks, but of self-learning entrepreneurship books written by the business leaders of today; on some days, I might even finish half a book (only if it’s written by Russell Brunson).
After finishing some college work and maybe hanging out with a couple of friends, right before sleeping, I plan my next day. Planning my next day reduces the time wasted the next day thinking of what to do. I can also prioritize my activities accordingly.
7) If you had the opportunity to start this business again what would you do differently?
As mentioned above, if I had to start from scratch I would build a team of experts and make Scalez run on its own. I have learned the hard way of the importance of a good team, and I feel this is the starting step of any business.
8) What is your favourite inspirational quote?
I don’t have a digital marketing certification. I haven’t even taken a digital marketing course from an institute. I’ve only learned marketing from the leaders in the space who have spent more than millions of dollars in marketing for testing and I use their strategies to explode the results of my clients.
My favorite quote, not inspirational, but realistic would be “Results Over Certifications”. Anytime I achieve results for my clients, you would notice that I scream those results on top of my voice. Because I don’t believe in certifications, but in results. Just think about it.
Would a business work with an agency who has certifications but no results, or would they prefer to work with an agency who has the best results in the market, but not a single certification? Obviously the results.
The minute I started to focus on results, I was growing my agency as well as my personal brand by 10X. As I mentioned above, now I only work with clients who I know for a fact that I can produce great results for, and results is the only objective my agency has for our clients.
9) Where do you find inspiration?
I like to hear the stories and struggles of entrepreneurs. Mainly through podcasts such as the Impact Theory by Tom Bilyeu is one of my go-to for inspiration. Hearing the struggles of entrepreneurs and how they overcame it, shows me that I can do the same, it motivates to work 10X harder, 10X faster and 10X smarter.
Other than podcasts, I also go through Instagram content revolving around motivational videos, quotes and success stories. Sometimes, I also tune in to certain TedX talks, my personal favorite being the Steve Jobs TedX talk. Inspiration is quite easy to find nowadays through online platforms, whether it being YouTube or Facebook or Instagram, there are large amounts of content out there, you just need to search for it.
10) What is your favourite book?
I don’t have one favorite book, but I have two. DotComSecrets and Expert Secrets are two must-reads written by Russell Brunson, another person who I admire and learned a lot from. DotComSecrets is a book explaining certain marketing techniques regarding sales funnels and how to use them effectively to grow your business.
Russell has invested years into researching and testing, all his results are effectively compiled in 250 pages of pure value in DotComSecrets. Expert Secrets is how an individual or a personal brand can reach their target audience effectively by providing a consistent market message and ultimately create fans and followers that buy every product released by that personal brand or individual.
These two books have changed the course of marketing altogether. If you’re into marketing and personal branding, I highly recommend these two books.
11) What advice would you give to someone starting out?
Don’t wait. Another quote that I completely agree with is “Success Loves Speed” and it’s true. Most people, when starting out, would invest time in research, just to be “safe” in terms of risk.
I agree that research is important, but I believe that time is the most valuable asset people have. That’s why, instead of spending hours researching, I would rather prefer getting a mentor or hiring a consultant and taking advice from them.
This reduces the time wasted in researching and gives me the exact strategies that business leaders have used to get results. All I have to do is model that and see similar results. That’s why I encourage people to stop procrastinating and start executing. Executing will give you results. Procrastinating will give you nothing. Do you agree?
Karan, unlike his peers, didn’t wait to complete his studies to become an entrepreneur. He knew it was the right time to plunge into the aggressively competitive world of digital marketing.
He hasn’t taken any course or certification in marketing. Instead, he learnt from the best players in the industry such as Grant Cardone and Tai Lopez. He took their coaching sessions and devised their strategies into building Scalez Media effectively.
So, don’t waste your time on things that could possibly have negligible impact on your business. Instead, search for resources that would actually help you grow your business effectively. That’s exactly what this young entrepreneur did to scale up his business. Thank you Karan for sharing your inspiring story.
To follow Karan on Instagram, click here.
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