Can Dreamcatchers Realize Your Business Dreams?

EOI Startup Stories - Ruby Dharmik

Entrepreneur: Ruby Dharmik

Business Name: Aarzu Dreamcatchers

Welcome to Entrepreneurs of India #startupstories episode 114

Ruby Dharmik, an architect by profession, always loved to create handmade stuff. She made beautiful products out of scrap materials. Since childhood, she loved dreamcatchers that came in different colours and shapes. Dreamcatchers are believed to have special powers to trap nightmares and let you have good dreams while sleeping.

Soon Ruby took her love for dreamcatchers to the next level. She started making dreamcatchers on her own and realised it was her calling. That’s how she launched her business, Aarzu Dreamcatchers, an online store for handcrafted and customized dreamcatchers in the form of wall hangings, car hangings, key chains, bookmarks and small accessories.

“Customers find it quite fascinating, pretty and unique to gift their special ones or themselves,” says Ruby as she stops by to tell the story behind her exciting business.  

1) How did you get your idea for this business?

EOI Startup Stories - Ruby Dharmik

Dreamcatchers fascinated me a lot since I was a child. Being an artist and an architect, the creative part of me was always on the rhythm of making handmade stuffs from various scrap material. I had handcrafted a dreamcatcher for one of my friend’s birthday as I wanted to gift something made by me and it left an impression. She then gave me an order to make five dreamcatchers for her cousins.

That’s when I certainly got an idea to make some unique pieces of dreamcatchers in the form of wall hangings, car hangings, keychains and bookmarks and sell them. This thought of mine persuaded and worked pretty well. In few months I made it available online on social media i.e. facebook and Instagram as ‘AARZU DREAMCATCHERS’.

2) Why is “now” a good time for this idea to exist?

Yes, obviously ‘now’ is a good time as handmade stuffs are never out of fashion and people still believe and appreciate the art of creativity and handcrafted stuffs.

People get customized dreamcatchers according their wishes in desired colours and sizes.

3) What was the reaction from your family when you first decided to become an entrepreneur?

I myself didn’t have any intention of taking the thought to an upper level but the idea actually worked. I am blessed with one of the best parents who I always supported me in my decisions and for whatever I did.

They knew that my creative side doesn’t relax and I am always into creating something or the other stuffs from scrap. Yes, they were surprised at first and eventually supported me in my decisions and even helped and motivated me in putting up for exhibitions.

4) What was your biggest mistake in business and what did you learn from it?

EOI Startup Stories - Ruby Dharmik

Probably, nothing was a mistake as such, as I never regret on my decisions. As it is a startup business, you happen to learn eventually and slowly with each passing day and experiences. So, there was lots to learn every time I came across something in this journey. And yes, it’s just the start.

5) What is your biggest obstacle in the next 12 months and how will you overcome it?

I always gave my 100% in whatever I did in my life whether it be my work, profession, passion or relationships as I believe in myself. As of now, I see competition and many people are engaging themselves in this as there is no limit to one’s mind and creativity. But I will provide my best and unique designs putting all my love into it.

6) What habits contribute to your success?

Believing in myself and staying positive daily has always helped me grow strong and face challenges in life. Brainstorming with my parents and younger sister helps me to remain boosted all the time.Obviously, self- motivation and believing that everything happens for a reason has helped me a lot.

7) If you had the opportunity to start this business again what would you do differently?

EOI Startup Stories - Ruby Dharmik

I would firstly focus on having a proper planned built-up team with marketing strategies and create a website for more promotion purpose.

8) What is your favourite inspirational quote?

You have to be odd to be number one.

9) Where do you find inspiration?

Being an artist and an architect, I find my inspiration mostly in people’s life stories and nature. I pick one element from the story and paint, design accordingly by wrapping and embracing myself into it. (for example, balanced life, positive vibe, etc.)

Many people and things have inspired and motivated me to create designs and I get most of it from nature around in our day to day life. I also travel a lot to get the inspiration.

10) What is your favourite book?

EOI Startup Stories - Ruby Dharmik

The Power of Your Subconscious Mind – Dr. Joseph Murphy

11) What advice would you give to someone starting out?

‘WHY TO BE ORDINARY, WHEN YOU CAN BE AN EXTRAORDINARY CREATOR’. Believe in yourself, listen to your gut, and do what love. Everything has its own time, so have patience and never give up unless you get results.

When we do something we love, it comes from within our soul and it always has a purpose which allows our soul to accomplish the task. So listen to your inner voice, be your own role model and go for it and make the most of it.

EOI Summary

An online store that sells handmade dreamcatchers may not seem like a good business idea. There might be a lot of concerns about the sustainability of the business. But Ruby had guts to take her idea forward and she worked optimistically to popularise her brand among handmade gift lovers. Her unique products have created a buzz in the industry.

Ruby’s piece of advice to aspiring entrepreneurs is also quite sensible. Why settle for the ordinary when you can create something extraordinary?

EOI Startup Stories - Ruby Dharmik

Want to grab a dreamcatcher? Click here!

Check out the recommended book now!

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