India Startup Stories, Episode 10 – Vinay Varanasi

entrepreneurs of india

Entrepreneur Name: Vinay Varanasi

Business Name: Unbind Architecture Magazine

Today we interview Vinay, editor of, Unbind online magazine. Unbind is an online architecture magazine created specifically for students.

‘Unbind’ as the name suggests is the brainchild of a few budding architects, passionate about offering a fresh perspective on architectural education.

The idea is to bridge the gap between academics and practice, by constantly generating content, of relevance to the architecture student community.

Today we shall meet with the chief editor Vinay.

Hi Vinay, welcome to #eoindia, we are excited to tell your story, so let’s dive right into the questions…

1) How did you get your idea for this business?

When I was interning in an architectural office, I realized how much more I had learned here in a few months than I did in four years of college! That really set me thinking. What could be done to change that? What possibilities existed out there to make architectural education the best? These questions pushed me into ideation for my start up, ‘Unbind’.

2) What was stopping you from becoming an entrepreneur?

My biggest contribution to Unbind needed to be my time. I had to consciously put other academic interests on hold, and singularly focus on this: The situation needed it. I was initially hesitant about that, but I took the leap of faith, and sure enough, the net cast itself. Though there is a long way to go from here, the ride is proving to be absolutely worth it.

3) What was the reaction from your family when you first decided to start your business?

I consider myself to be extremely lucky to be part of a family that is very supportive. When I announced my decision to take time off after my graduation and set up an organization, they not only supported me, but went out of their way to make sure I did not have to worry about any other burdens. This allowed me to devote my singular focus to my set up..

I also feel like the support we’ve received has come from people who’ve become like family. The owners of ‘Desserted’, the cafe out of which we conduct our workshops. I don’t know anyone else as supportive of our madness as these guys.

4) What was your biggest failure in business and what did you learn from it?

If I have to answer this in one sentence, I would say my biggest failure was me wanting to save the whole wide world in one day. I entered ‘Unbind’ into associations with organizations too soon, before we knew what we are about. Definitely learnt the importance of patience here.

5) When did you realise that your business was going to be successful?

The space that we entered was a very niche one. I really didn’t know what was in store for us, I just knew what we had to offer the world. When we began interacting with the architecture student community and organized workshops with tailor made content for them, their reactions and feedback really showed us that in some ways, we were the need of the hour. From then, there has been no looking back.

6) What habits contribute to your success?

I hardly consider myself successful just yet, so I can’t answer that. My organization though? Yes. The biggest contributor to this is the team spirit. The enthusiasm and energy they bring to the table is just WOW! Their willingness to solve problems, and not give up even if we are terribly hungry at 9:00 PM, it’s those habits of theirs that make us ‘successful’, so to speak.

7) If you had to start your business again what would you do differently?

I would have hired someone to punch me any time I missed a due date (Read everyday!)

8) What is your favourite inspirational quote?

“When an opportunity comes to you, it isn’t your job to think about how good you are at it. What is your job then? Just to do your job.”

9) Where do you find inspiration?

In my team. They are my biggest inspiration. And I don’t say this to sound cliche. I mean it. And of course, in the energy of the students we interact with during workshops.

10) What is your favourite book?

R.K Narayan’s autobiography: “My days”. This has changed the way I think in so many ways.

11) What advice would you give to someone starting out?

Don’t rush into anything. Think. Act. Once you’ve started, remember, Perserverance pays, so please hang in there. Contrary to popular belief, opening a start-up is not a bed of roses, and some days can be extremely tough. But if you stick with it come what may, the feeling of satisfaction you get is unparalleled.

That’s it. As usual a massive thank you to Vinay for taking the time to answer those questions.

Check out his recommended book below and don’t forget to check out their Facebook page for their latest events.

Vinay’s Book of the Week

EOIndia Book of the Week

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